Eastern States Eyewear introduces Chantal Thomass, a French designer and lingerie brand noted for feminine, risqué designs. Created for the self-assured woman, the initial release consists of 11 styles, with six constructed of acetate and five of metal. From its signature pink and black color scheme and bevy of animal prints to its ’40s and ’50s vintage-inspired shapes, including most notably the cateye, the collection embraces a bold, confident design. Standing out are a variety of aggressively, contoured temple cuts and lattice-work endpiece designs.


PHILOSOPHY: “It is our mission at Eastern States to bring our customers original, thought-provoking collections,” says Paul Shyer ESE president. “Both as a designer and a brand, Chantal Thomass has always sought to push the envelope with products and her image. These values are apparent in her eyewear collection. We are excited to have the opportunity to bring it to America.”

MARKETING: Merchandising materials include a three-piece display, mirror display, large poster and countercard, all showcasing the pink and black Chantal Thomass silhouette artwork. Each frame comes with a case featuring a tiny bowtie and a cleaning cloth.

PRICE POINT: $$$$

CONTACT: For additional information, contact Eastern States Eyewear, (800) 645-3710;
website: eseyewear.com

INSIGHT
The France-based Chantal Thomass is one of the world’s most sought after lingerie brands worldwide. Launched in 1975 with a focus on feminine, sophisticated fashion, Chantal Thomass was reportedly the first designer to show lingerie such as basques, garter belts and lace tights during runway shows. Today the brand has expanded to include fragrances, umbrellas, hotel design, ceramics and now eyewear.