Whats New

Nov
2013

RAEN OPTICS: Raen Sun Collection

HANDMADE AND HEARTFELT

Targeting an 18- to 35-year-old demographic who appreciates the Southern California lifestyle, Raen Optics, an independent-driven brand, presents its 32-piece sunglass collection. Included are seven styles that are new this year. All of the sunglasses are equipped with Optics by Carl Zeiss Vision CR-39 lenses. Many styles are available with Raen’s polarized AR5+ lens option, which consists of a five-layer AR coating applied to the lens interior, finished with a Ripel oleophobic coating and treated with a hard coat for scratch resistance. The frames are made primarily of lightweight acetate with luxurious finishes and feature rivet-hinge hardware for added comfort and durability.

 


PHILOSOPHY: “Since we founded our company in 2008 with our sunglass collection, we have followed the tradition of bringing authenticity and handmade, heartfelt optics to the boutique eyewear market,” says Justin Heit, Raen co-founder. His brother and co-founder Jeremy Heit adds, “Creativity and the desire to make truly timeless products have and always will be the driving force behind the brand. We want to provide tangible, quality items that function within our active lifestyles and those of our consumers.”

MARKETING: A lookbook and detailed product sheets are available. Each frame comes with a case and pouch.

PRICE POINT:
$$ to $$$$

CONTACT:
For additional information, contact Raen Optics, (760) 436-7236;
website: raenoptics.com

INSIGHT
Based in Encinitas, Calif., Raen Optics was founded by brothers Justin and Jeremy Heit, and Jordan Percy. Raen’s first Rx collection, which launched this year and consists of 11 pieces targeted to men and women, was previewed here in May.

 

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