Whats New

Nov
2013

ARMOURX: ArmouRx Collection

FASHIONABLY SAFE

ArmouRx, a leader in fashionable safety eyewear, introduces the ArmouRx Safety Collection. Included are 21 frames in four collections: Basic, Classic, Metro and Wrap-Rx, featuring frames designed to be safe and stylish. All collections except the Wrap-Rx offer permanent and removable side shields. Basic has easy-to-wear stainless-steel frames with a minimal design. Classic features timeless designs in stainless steel with two-tone temple details, spring hinges and comfort bridges. Metro focuses on trendy designs and contemporary colors in stainless steel and acetate with spring hinges. The Wrap-Rx Collection has integrated side shields with a removable cushion accessory and tinted lenses.




PHILOSOPHY: “The objective of the new ArmouRx Collection is to bring to market the most fashionable safety prescription eyewear and at the same time the safest,” says Ryan Nadler, president of ArmouRx. “The designs are inspired by current dress-wear frames and sunglasses, so they don’t look like typical safety frames.”

MARKETING: Merchandising materials include dispensing trays in various sizes and countercards.

PRICE POINT:
$ to $$

CONTACT:
For additional information, contact ArmouRx, (877) 938-2100;
website: armourxsafety.com

INSIGHT
As one of Canada’s leading eyewear companies, ArmouRx was one of the first in the safety eyewear industry to offer innovative, stylish designs for the workplace. Every ArmouRx frame is third-party tested by Colts Laboratories to ensure it meets or exceeds ANSI Z87.1-2010 requirements.

 

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