PHILOSOPHY: “The objective of the new ArmouRx Collection is to bring to market the most fashionable safety prescription eyewear and at the same time the safest,” says Ryan Nadler, president of ArmouRx. “The designs are inspired by current dress-wear frames and sunglasses, so they don’t look like typical safety frames.”
MARKETING: Merchandising materials include dispensing trays in various sizes and countercards.
PRICE POINT: $ to $$
CONTACT: For additional information, contact ArmouRx, (877) 938-2100;
website: armourxsafety.com
INSIGHT
As one of Canada’s leading eyewear companies, ArmouRx was one of the first in the safety eyewear industry to offer innovative, stylish designs for the workplace. Every ArmouRx frame is third-party tested by Colts Laboratories to ensure it meets or exceeds ANSI Z87.1-2010 requirements.