Whats New

Oct
2013

Avalon: Le Grand

BIG IN COMFORT; HUGE IN STYLE

Avalon Eyewear introduces Le Grand to its Elan Collection. Consisting of 16 styles, Le Grand is targeted to men who require extra-large sizing in their eyewear. Eye sizes range from 56 mm to 60 mm; temple lengths are 140 mm to 155 mm; and bridges run from 17 mm to 19 mm. Six of the frames are offered in multiple sizes. Ten models are metal, four are plastic, and two are combos. Each frame comes in three colors with such options as gunmetal, gold, black, brown, Havana, tortoise, gray smoke and gray with black. Shapes are variations on aviator, navigator and rectangular designs. Some have double bridges. All of the frames are equipped with spring hinges.


 

PHILOSOPHY: “Le Grand gives ECPs a well-rounded, quality product lineup designed to meet the market’s need for larger-fit and multiple-sizing options for men. The collection is at a significant cost savings when compared with existing alternatives, truly providing the biggest bang for the buck,” says David Pildes, Avalon vice president.

MARKETING:  A kit containing a six-place vertical display and one-place frame display/plaque is available.

PRICE POINT: $

CONTACT: For additional information, contact Avalon Eyewear, (888) 767-0383;
website: avaloneyewear.com


INSIGHT
The tagline for the collection is “BIG comfort EXTRA style LARGE fit GREAT value.”

 

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