Whats New

Sep
2013

ARNETTE: Arnette Rx Collection

EXPRESS YOURSELF… THE ARNETTE WAY

Arnette’s Rx collection makes its North American debut. First launched in Spain in 2008, the optical collection quickly spread across Europe, South America and Australia. Built on a foundation of promoting self-expression, the Arnette optical collection consists of fashion-forward styles that not only enhance vision, but complement personal style. Handcrafted from rich acetate with features such as flexible spring hinges designed to increase comfort and fit, the frames are crafted to meet the highest standards of form and function. The clean and timeless Arnette wordmark construction is flush and coated with a premium varnish, creating a low profile and clean lines that enhance the classic look of the product design. Arnette’s signature temple tips consist of a double-layered acetate design and an A-wing plaque inlay on the inside right temple tip. The frames are offered in a variety of colors, textures and patterns, are progressive lens friendly and accept prescriptions from +2 to -7.

 

PHILOSOPHY: “The launch of the Arnette optical collection in North America is a very exciting step for the brand. With our roots and authenticity in the youth lifestyle, music and action sports arenas, this new collection is spot-on for the 18- to 21-year-old consumer that is brand and style conscious,” says Joe Freitag, Arnette global brand director.

MARKETING: Merchandising materials include easily mountable, removable, adjustable length frameboards with header plaques, product information easels, dispensing mats and acrylic logo blocks. Each frame comes with a case, cleaning cloth and Arnette logo sticker.

PRICE POINT: $$

CONTACT: For additional information, contact Arnette, (888) 708-8856;
website: arnette.com

INSIGHT
Created in the humble surroundings of a one-car garage in Orange County, Calif., in 1992, Arnette was founded on the principle that doing things your own way and having a lot of fun doing it is not only the right way, it’s the only way.

 

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