Whats New

Sep
2013

REVOLUTION: Robert Graham Rx

HIDDEN SURPRISES

Revolution Eyewear’s Robert Graham Collection debuts with an eight-piece ophthalmic collection (shown here) and an 11-style sunglass line to be presented in a later issue. Appealing to the affluent, well-educated, fashion-conscious, 30- to 65-year-old male who enjoys a luxury lifestyle, the eyewear reflects extreme attention to detail with hidden surprises and intricacies unique to the eclectic style of Robert Graham. Special Robert Graham icons such as the pink-threaded buttons and etched ruler markings, logos and slogans are included in each frame. An intricate fabric lamination process is used to infuse Robert Graham fabrics into the frame temples with a layer of crystal color to showcase the fabric patterns of his award-winning shirts. Mahogany temples are used in special frames. The line includes a wide variety of metal and plastic shapes from aviators to preppy designs in a range of colors from traditional black and tortoise to translucent orange, yellow and clear acetates.

 

PHILOSOPHY: “I was moved by the craftsmanship and wit of the award-winning collections of Robert Graham, so we created a brand of eyewear for men who are connoisseurs of life. We wanted to make something special that reflects Robert Graham’s successful journey and stretches the imagination of what is possible in the world of eyewear while still delivering exceptional quality. We think we’ve done just that,” says Gary Martin, president and CEO of Revolution Eyewear.

MARKETING: Each frame comes with a Robert Graham paisley leatherette case with a merlot/ burgundy felt lining and a cleaning cloth. Five different cloths with various Robert Graham images, patterns and logos are available.

PRICE POINT: $$$$

CONTACT: For more information, contact Revolution Eyewear, (800) 986-0010;
website: revolutioneyewear.com

INSIGHT
Sensing a void in menswear for sophisticated colors and details, designer Robert Stock founded the global luxury brand Robert Graham in 2001. Built on a heritage of quality, style and the idea of living a more colorful life, Robert Graham has expanded to include knitwear, shorts, pants, jackets and a women’s line.

 

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