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Aug
2013

LUXOTTICA: Emporio Armani Sun Collection

THE EAGLE SOARS WITH STYLE

Luxottica introduces the Emporio Armani Sun Collection. True to the concept of impeccable but always youthful and fresh style, the eyewear is both modern and refined with unique finishes and carefully designed rubber details. The color range is extensive; sober hues are joined by lighthearted and lively pastels and metallic tints combined with mirrored lenses. Included are 19 sunglasses (11 men’s, seven women’s and one unisex design), presented in three categories: Trend, Modern and Essential Leisure. The Trend category is born from seasonal inspiration and includes a masculine, iconic metal pilot shape. The Modern segment consists of contemporary versions of the cateye characterized by pops of color, and updates on the timeless aviator with bold mirrored lenses. The Essential Leisure group experiments with colors and materials, including a wood effect on plastic. The Emporio Armani Optical Collection will be previewed here in a subsequent issue.


Photographed by The Studio at Jobson

PHILOSOPHY: “The Emporio Armani Sun Collection is an expression of Armani’s youthful, modern side that emphasizes the brand’s focus on embracing the latest fashion movements, highlighting the season’s hottest color palettes and incorporating the newest cutting-edge treatments and material combinations,” says Milena Cavicchioli, Luxottica vice president of marketing.


MARKETING: Luxottica provides designated training programs for stores and associates to ensure they are properly educated about Armani brands and the latest collections. Merchandising and in-store POP materials are created in line with the brand’s strategy, art direction and visual design.


PRICE POINT: $$ to $$$

CONTACT: For additional information, contact Luxottica, (800) 422-2020;
website: luxottica.com

INSIGHT
The Emporio Armani logo, an eagle, is a symbol representing quality. The label, which focuses on trends and modern characteristics, features high-end ready-to-wear and accessories, and is especially known for its watches. The Emporio Armani line has a spotlight at Milan fashion week every year.

 

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