Photographed by Black Box Studios
PHILOSOPHY: “Millions of people love the Realtree brand and wear it every day,” says Dominick Sblendorio, Nouveau CEO and president. “Consumers for Realtree Eyewear have always been there. Finally they have a collection created just for them.”
MARKETING: Merchandising materials include point-of-purchase displays, countercards and window clings. Frames come with a case.
PRICE POINT: $$
CONTACT: For additional information, contact Nouveau Eyewear, (800) 292-4342;
website: nouveaueyewear.com
INSIGHT
Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns, including men’s, women’s and kids’ apparel and accessories, hunting gear, NCAA-licensed apparel and gifts, footwear, camo jewelry, home décor, bedding and bath accessories, automotive and ATV accessories, iPhone and iPad accessories, and energy drinks. Additionally Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places and the wildlife that resides there.