Under a licensing agreement with BMW Group, Aspex Eyewear launches the BMW Eyewear collection in North, South and Central America and in the Caribbean. Consisting of 12 ophthalmic models and 12 sunglasses, these custom-made styles are assembled from the highest quality materials, including titanium, stainless steel, acetate and NXT. Created to reflect form and function, the frames feature integrated spring hinges, which provide additional flexibility and extraordinary durability. The sunglasses are equipped with polarized sun lenses.

Lines are clean and classic with shapes ranging from chic shield fronts and retro aviators to bold wraparounds. Colors are stylishly refined and include steel black, matte gold, navy blue, brown, tortoise and pewter, and such double laminates as black/dark gray and dark brown/crystal brown. Each style has the BMW logo laser-engraved discreetly on the temples and sun lenses.


PHILOSOPHY: “The BMW brand has long been synonymous with quality, performance, innovation and craftsmanship as is Aspex, who is known for delivering the performance and style expected from the eyewear company,” says Yael Ifergan, Aspex marketing director.

MARKETING: Merchandising materials include floor and counter displays, countercards, banners and name plates with the BMW logo. Styles come with a sleek white case featuring the BMW metal-plated logo prominently displayed and a soft pouch with an embossed logo.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Aspex Eyewear, (800) 277-3979; website: aspexeyewear.com

INSIGHT
Bavarian Motor Works, commonly known as BMW, is a German automobile, motorcycle and engine manufacturing company founded in 1917 and headquartered in Munich, Germany. It also owns and produces the Mini Marque and is the parent company of Rolls-Royce Motor Cars. BMW is part of the “German Big 3” luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.