Revolution Eyewear presents Pamela Anderson eyewear. Taking its name from the former “Baywatch” star, the new line consists of Pamela Anderson Lunettes, a sunwear collection, and Pamela Anderson Bling Bling, an ophthalmic series with magnetic clips. The sunwear collection offers “goggle” elegance and sporty chic in six styles (three shields and three retro/techno designs). Each sunglass comes with a chassis and four magnetic clip-ons. All of the lenses are polycarbonate and are offered in such colors as blue, copper flash, dusk, firestorm, golden flash, ice, pink flash and rainbow green. Polarized lenses are available for some styles. Accents include bold logo treatments and Swarovski crystal encrusted metal facets on the chassis and lenses. The six-style, vintage-inspired Bling Bling collection also features metal detailing and Swarovski crystals. Frame colors range from champagne and diamond to pink, ruby and black. All of the Bling Bling lenses are polarized polycarbonate.
PHILOSOPHY: “We are creating a rich line with a high-end feel that will give consumers of couture eyewear an alternative. Pamela’s name should have as much recognition to the end buyer as any upscale fashion designer name,” says Revolution president Gary Martin.
MARKETING: Merchandising materials include a 12-place display, posters and countercards. Pamela Anderson Lunettes come with a hard case that holds the frame and four lenses. The Bling Bling styles come with a handbag-style case featuring an interior mirror.
PRICE POINT: (Bling Bling) $$$$; (Lunettes) $$$$$
AVAILABILITY: Now. For additional information, contact Revolution Eyewear, (800) 986-0010.