Whats New

Apr
2013

ALTAIR EYEWEAR: Anne Klein Rx

FASHIONABLY CLASSIC

Altair Eyewear introduces its Anne Klein Rx line. An eight-piece sunglass collection was previewed here in March. Each style revitalizes classic designs and showcases the skilled craftsmanship synonymous with the Anne Klein brand. An emphasis is placed on unexpected details and innovative temple treatments such as metal hardware emblazoned with the Anne Klein lion head and double- and triple-laminates that subtly reveal the lion’s mane. Frames are offered in a rich mix of colors, ranging from mocha, navy and plum to animal prints, marbleized patterns and tortoises splashed with black, burgundy and mint. Anne Klein eyewear is a sophisticated, essential wardrobe item targeted to the evolving, modern woman.


Photographed by Black Box Studios

PHILOSOPHY: “Anne Klein Eyewear reflects the designer’s design aesthetic with styles that are feminine and modern, while staying true to her original ethos: ‘We make classics fashionable,’” Altair says.

MARKETING: Merchandising materials include three- and 12-place countertop displays, a one-place frame highlighter/mirror, posters, countercards and window clings. Frames come with a brown case.

PRICE POINT: $$

CONTACT: For additional information, contact Altair Eyewear, (800) 505-5557; website: altaireyewear.com

INSIGHT
For more than 40 years, the lion head design (the designer’s birth sign) has been the icon of Anne Klein, taking various manifestations throughout the brand. Animal prints that mimic the lustrous waves of a lion’s mane have always been a staple, utilized in different hues, textures and materials, and are used prominently in the new eyewear collection.

 

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