Whats New

Apr
2013

MARCHON: Chloe Sun Collection

FEMININE FLAIR

Marchon Eyewear launches Chloe Sunwear. The debut line, which consists of 16 plastic and seven metal styles, embodies the iconic elements seen throughout the brand’s ready-to-wear collections. Feminine silhouettes are created with soft shapes and classic colorations, and enhanced with soft curves and such details as a metal zipper, metal petal cuts in plastic and mirrored lenses. Highlights include a classic metal aviator with leather eye rims, a bold square and an acetate cateye with innovative metal clip details inspired by the Chloe accessories collection. The color palette ranges from blue, brick, green, ivory, tortoise and yellow to such combinations as cream/beige, gold/green and red/coral. A 28-piece optical collection was presented in the March issue of 20/20.


Photographed by Black Box Studios

PHILOSOPHY: “The dedicated Chloe consumer appreciates luxurious sunwear. We are looking forward to expanding our global portfolio and attracting new female customers by leveraging the brand DNA as we translate the delicate femininity of Chloe from the ready-to-wear to our new eyewear collection,” says Claudio Gottardi, Marchon president and CEO.

MARKETING: One- and three-place displays, a double-sided logo banner, logo plaque, mirror, and sun and optical countercards are available to support the launch.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com

INSIGHT
Chloe was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who had a vision and coined the phrase “pret-a-porter,” meaning ready-to-wear. The name Chloe was chosen for its warm, feminine appeal and was perfectly in sync with the new, youthful mood in Paris: modern in design and slightly audacious in spirit.

 

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