Marchon Eyewear launches Chloe Sunwear. The debut line, which consists
of 16 plastic and seven metal styles, embodies the iconic elements seen
throughout the brand’s ready-to-wear collections. Feminine silhouettes
are created with soft shapes and classic colorations, and enhanced with
soft curves and such details as a metal zipper, metal petal cuts in
plastic and mirrored lenses. Highlights include a classic metal aviator
with leather eye rims, a bold square and an acetate cateye with
innovative metal clip details inspired by the Chloe accessories
collection. The color palette ranges from blue, brick, green, ivory,
tortoise and yellow to such combinations as cream/beige, gold/green and
red/coral. A 28-piece optical collection was presented in the March
issue of
20/20.
Photographed by Black Box Studios
: “The dedicated Chloe consumer
appreciates luxurious sunwear. We are looking forward to expanding our
global portfolio and attracting new female customers by leveraging the
brand DNA as we translate the delicate femininity of Chloe from the
ready-to-wear to our new eyewear collection,” says Claudio Gottardi,
Marchon president and CEO.
MARKETING: One- and three-place
displays, a double-sided logo banner, logo plaque, mirror, and sun and
optical countercards are available to support the launch.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300; website:
marchon.com
INSIGHT
Chloe was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who had a vision and coined the phrase “pret-a-porter,” meaning ready-to-wear. The name Chloe was chosen for its warm, feminine appeal and was perfectly in sync with the new, youthful mood in Paris: modern in design and slightly audacious in spirit.
