Zyloware launches MaxStudio.com, an eyewear collection consisting of 11 ophthalmic frames in 27 SKUs. Designed like the brand’s apparel and other accessories to fill a niche for the modern woman seeking a refined, minimalist look that complements her style, rather than dictating it, the new eyewear line takes its inspiration from Art Deco and midcentury designs. Architecturally-inspired elements and dimensionality are strong components of the eyewear with scalloping and beveling prominently featured. The color palette ranges from metallic finishes, brown, black and muted pastels such as champagne to eggplant, peacock and midnight. Frames are offered in metal, plastic and metal/plastic combinations in variations on cateyes, ovals and rectangles. All styles are accented with the MaxStudio.com globe logo and equipped with spring hinges; most have snap-in nosepads, and several accommodate progressive lenses.


PHILOSOPHY: “Working with Leon Max to create an optical collection has been eye-opening. The brand is uniquely positioned to offer a minimalist point-of-view and richness usually seen in higher-priced designer goods. These attributes, which appeal to the devoted MaxStudio.com consumer, have been translated into a beautiful collection by Zyloware,” says Zyloware president Chris Shyer.

MARKETING: MaxStudio.com Eyewear is timed to launch on Zyloware’s 90th anniversary. Merchandising materials for the new collection include an easel-backed countercard, poster and logo plaque. Frames come with a hard case.

PRICE POINT: $$

CONTACT: For additional information, contact Zyloware, (800) 765-3700; website: zyloware.com

INSIGHT
Founded in 1979 by Leon Max, MaxStudio.com is a global corporation producing refined, stylish fashions with clean lines and classic silhouettes for modern women. The brand, which includes sportswear, knitwear, outerwear, accessories and shoes, is sold in Max Studio stores, boutiques, major department stores and online.