Whats New

Mar
2013

ALTAIR EYEWEAR: Anne Klein Sun

AN EVOLUTION IN STYLE

The Anne Klein Eyewear collection by Altair Eyewear debuts with eight sunglasses (showcased here) and 18 ophthalmic styles, which will be previewed in an upcoming 20/20. Targeted to women 35 to 55, each style transforms the dedicated Anne Klein customer in the way she lives, works and plays. The collection revitalizes classic styling by taking a new approach and incorporating unexpected details. From emphasizing the iconic Anne Klein Leo logo (the designer’s birth sign) on polished hardware to dual- and triple-laminate zyls that reveal the signature pattern of a lion’s mane, Anne Klein Eyewear is eternally sophisticated. Key colors include tortoise combined with vibrant blues and reds, and an abundance of marbleized patterns and animal prints.


Photographed by Black Box Studios

PHILOSOPHY: Anne Klein believed strongly that “Fashion is not revolution, but evolution.” That is the underlying philosophy of the eyewear collection.

MARKETING
: Assorted merchandising materials are available, including a one-place frame highlighter/mirror, three- and 12-place countertop displays, posters, countercards and window clings. Frames and sunglasses come with a brown case.

PRICE POINT
: $$ to $$$

CONTACT: For additional information, contact Altair Eyewear, (800) 505-5557; website: altaireyewear.com

INSIGHT
Anne Klein was an American fashion designer who founded her own sportswear and apparel brand in 1968 with the objective of creating smart separates on which the American woman could build her wardrobe. That concept remains the essence of the collection today. The brand has become a wardrobe staple that evolves over time for each Anne Klein generation, but always stays true to its heritage.

 

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