Whats New

Mar
2013

LUXOTTICA: Stella McCartney Rx

THE GREENING OF OPTICAL

Luxottica introduces the Stella McCartney optical collection, consisting of five styles in key shapes. An extension of the sustainable sun line, the optical collection features the same bio-acetate, which is made of 54 percent natural resources. As a lifelong vegetarian, Stella McCartney does not use leather or fur in her designs. The Rx styles draw inspiration from McCartney’s signature balance between masculine and feminine sexiness. The color palette consists of warm, rich shades of taupe, teal, tortoise, burgundy and black.


Photographed by Black Box Studios

PHILOSOPHY: “Our eyewear collection is really about working with classic and timeless shapes that complement the face and the rest of the wearer’s wardrobe. We make an effort to take the entire wardrobe concept into account. To us the optical collection is part of the brand as a whole,” says Stella McCartney.

MARKETING: Luxottica provides designated training programs for stores and associates to ensure they are properly educated about the Stella McCartney brand. Marketing materials are created in line with the brand’s strategy, art direction and visual design.

PRICE POINT: $$$

CONTACT: For additional information, contact Luxottica, (800) 422-2020; website: luxottica.com

INSIGHT
Born and raised in London and the English countryside, Stella McCartney, the daughter of Paul McCartney and American photographer Linda McCartney, became interested in design at a very young age, creating her first jacket at age 13. Three years later, she interned for Christian Lacroix. In 1997, McCartney was appointed creative director of Chloe in Paris and in 2001 launched her own fashion house under her name. Her collections include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and organic skincare.

 

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