Photographed by Black Box Studios
PHILOSOPHY:
“Zyloware has worked with our partners at Project Runway to develop a fresh, exciting eyewear collection,” says Christopher Shyer, Zyloware president. “Project Runway Eyewear features fashion-forward shapes and a bold color palette suitable for women who want stylish eyewear and a high-quality product at an affordable price. This collection is sure to enhance the offerings of independent optometrists and optical retail shops.”
MARKETING:
An easel-backed countercard featuring three styles is available. Frames come with a clutch-style case in shades of blue.
PRICE POINT:
$$
CONTACT:
For additional information, contact Zyloware, (800) 765-3700; website: zyloware.com
INSIGHT
Debuted in 2004, the three-time Emmy-nominated and Peabody Award-winning creative competition reality series “Project Runway” has become a global hit and remains one of the most-watched reality competition shows on television. Featuring host Heidi Klum, judges Nina Garcia and Zac Posen (new this season), and mentor Tim Gunn, whose “Make It Work” has become a national catch-phrase, “Project Runway” has an eye for spotting fresh talent, coining fashion trends and creating design stars.