Whats New

Jan
2013

ZIMCO: R100 Series

RETRO REDUX

Zimco Optics launches its R100 Series, a retro-inspired collection that appeals to both men and women. Made of TR190, the frames take their inspiration from such vintage looks as the classic cateye and traditional square, and rectangular designs updated with softened angles. Colors include muted shades of black, brown and gray, often fading to amber, crystal or blue.


Photographed by Black Box Studios

PHILOSOPHY:
“With more than three decades of optical experience, we at Zimco know it’s essential to keep our finger on the pulse of fashion movements and translate them into distinctive eyewear collections. We want our customers to know they can look to us year after year for the most up-to-date eyewear looks. One of the hottest trends today is retro so we have created the R100 series, which takes its direction from classic looks of the past reinterpreted for today,” says Zimco president Mitchell Zimberg.

MARKETING:

Zimco Optics continues to adhere to its tagline: “Zimco Optics—when only the best will do.”

PRICE POINT:
$$

CONTACT:

For additional information, contact Zimco Optics, (800) 221-0886; website: zimcooptics.com

INSIGHT

For more than 30 years, Zimco Optics, based in Brooklyn, N.Y., has been family-owned and operated. CEO Allen Zimberg, a staple in the optical industry since 1950, founded Zimco in 1978. In 1988, his son Mitchell joined the company, climbing through the ranks to become company president. Zimco offers a variety of house and designer/lifestyle brands including the recently introduced English Laundry by Christopher Wicks.

 

|