Whats New

Jan
2013

DRIFT EYEWEAR: DRIFT Collection

WOOD KARMA

DRIFT Eyewear presents its DRIFT Eyewear collection, designed for a new breed of American consumer who is hip, smart and interested in the message and environmental merits of the products they buy. Inspired by a love of the natural world, architecture and music, DRIFT takes a modern approach to retro styling targeting today’s young, discerning customer with an eclectic, eco-conscious outlook. Each frame front, available in three colors, is handmade from 100 percent recyclable and biodegradable Mazzucchelli M49 acetate, a vegetable-based material, and combined with a choice of four sustainable wood temples, including the Delta Blues temple crafted from vintage cypress wood. The eyewear, available in ophthalmic or sun, comes in two styles: The Caulfield, an interpretation of the wayfarer shape, and The Atticus, a P3-inspired style. Both styles are named after literary characters, bringing the brand’s passion for storytelling to life.


Photographed by Black Box Studios

PHILOSOPHY:
“For DRIFT, design is much more than just a shape and a color. It’s an opportunity to connect with consumers in a new way. Every frame is designed to tell a story. The materials, styles and colors all connect in a specific, purposeful way,” says Chris Mantz, founder and designer of DRIFT Eyewear.

MARKETING:
Merchandising materials include a handmade wooden display box and printed marketing materials detailing frame features. Frames come with custom-designed pouches in felt or Horween leather in a handcrafted wooden box.

PRICE POINT:
$$$$$

CONTACT:
For additional information, contact DRIFT Eyewear, (773) 888-3302; website: drifteyewear.com

INSIGHT
The Delta Blues pieces are made with 100-year-old cypress from the Louisiana Delta from trees logged during a time in American history when loggers helped define and spread Delta blues music. For every frame sold, $10 is donated toward supporting the Music Maker Relief Foundation. For more information, visit musicmaker.org.

 

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