Whats New

Jan
2013

KING BABY STUDIO: King Baby Eyewear

FOR THE CHOSEN FEW

King Baby Studio in partnership with Harvey Ross of Ross Holdings launches King Baby Eyewear, a line of sunglasses inspired by jewelry designer Mitchell Binder’s unique and edgy jewelry pieces. The collection features 10 acetate and two metal styles for men and women, with some styles available in up to five color ways. From handcrafted sterling silver temple accents to Italian seven-barrel hinges, each frame carries the King Baby aesthetic and ties back to an aspect of the core jewelry design. The Agent style draws on elements from the Relic jewelry collection, inspired by Italian cathedral architecture. The Coinstar aviator highlights stars and stripes for a classic Americana accent. The Kurt, inspired by the late Kurt Cobain, lead singer of the band Nirvana, pays tribute to Cobain’s affinity for vintage cateyes. King Baby’s CE certified precision glasses are fully assembled in the USA with polarized lenses and are Rxable.


Photographed by Black Box Studios

PHILOSOPHY:

“King Baby Eyewear arose from my personal love of collecting sunglasses and also from being motivated by my jewelry customers,” says Mitchell Binder, King Baby Studio designer and owner. “Like my jewelry, the eyewear becomes a part of your identity. I draw inspiration from great music, motorcycle culture and the world around me.”

MARKETING:
Merchandising materials include hand-waxed and stamped wood blocks with a steel King Baby logo plate. Also included is a custom King Baby monogram box with crown cutout, a riveted hard case with embossed logo and a soft case that doubles as a polishing cloth. Handmade steel display cases are available to display both eyewear and jewelry.

PRICE POINT:
$$$ to $$$$

CONTACT:
For additional information, contact King Baby Studio, Santa Monica (310) 828-4438, Nashville (615) 248-4318; website: kingbabystudio.com

INSIGHT
After years of demand from fans, King Baby Studio bursts on to the eyewear scene with a standout first collection. Inspired by the spirit of freedom and the rock ’n’ roll lifestyle, King Baby handcrafts jewelry and accessories that unite chunky sterling silver with precious stones and leather, all made in the USA. King Baby Eyewear is a natural extension for the coveted lifestyle brand, remaining true to its fans while branching out to a new category.

 

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