Ogi Eyewear launches Evo-Tec, a sophisticated eyewear collection for the modern male. Constructed of an exceptionally lightweight new material, these designs merge the richness and depth of fine acetate with the lightweight aspects of titanium. The company’s proprietary coloring process evokes a sense of distinctiveness. Ogi believes this innovative product offers the customer a truly unique, futuristic eyewear experience. The Evo-Tec collection debuts with five styles, each available in four colorations.


PHILOSOPHY:
“Ogi feels men are consistently overlooked in the marketplace so in 2013 we will focus on men’s eyewear beginning with the Evo-Tec collection. The transcendent build, adjustable nosepads and lightweight durability will enable a tailored fit for a multitude of generations. We believe the modern male will embrace the Evo-Tec collection as it is sure to become a cornerstone of men’s style,” says Joe Tallier, Ogi vice president of global sales.

MARKETING:
Merchandising materials include large window banners, countercards, postcards and logo plaques.

PRICE POINT:
$$$$

CONTACT:
For additional information, contact Ogi Eyewear, (888) 560-1060; website: ogiframes.com

INSIGHT
While running a Minneapolis retail optical shop, David Spencer saw a growing demand for small frames that were not only finely crafted, but also affordable. After an unfruitful search for a collection to fit this need, Spencer decided to fill it himself. In 1997 he launched Ogi’s first eyewear collection consisting of 15 styles, which combined small, refined shapes with bright colors. As Ogi’s business expanded, so did the size of the frames and number of styles being released each year. One of Ogi’s key philosophies from day one has been a constant release of new products. “Everyone is always looking for something new. Ogi never disappoints,” Spencer says.