Whats New

Jan
2013

THE MCGEE GROUP: Badgley Mischka Rx

GLAMOUR-EYEZ

The McGee Group launches its Badgley Mischka Eyewear collection targeted to women seeking glamorous, timeless styling. Showcased here is the 14-piece ophthalmic collection. An eight-piece sunglass line will be previewed in an upcoming 20/20. Featuring the latest in design techniques, the Badgley Mischka eyewear collection is inspired by Badgley Mischka’s signature fabrics, layering and draping. Custom colors are highlighted through multilayered transparent silk screening. Swarovski crystals and European components reinforce quality. Metal casted, beveled, and sculpted temples and accents provide a sense of dimension and movement. Some styles are targeted to the petite market.


Photographed by Black Box Studios

PHILOSOPHY:
“Badgley Mischka is the perfect brand for The McGee Group because we can take the luxury fashion of Badgley Mischka and make it accessible,” says Wayne McGee, CEO of The McGee Group. “Badgley Mischka will further expand our portfolio and provide more great products for women and open new avenues of distribution for us.”

MARKETING:
Merchandising materials for Badgley Mischka include a platform display, three-tiered display, oversized floor card, box countercard and logo plaque. Each frame is packaged in a branded box with a case and lens cloth.

PRICE POINT:
$$$

CONTACT:
For additional information, contact The McGee Group, (800) 966-2020; website: mcgeegroup.com

INSIGHT
Since joining forces in 1988, Mark Badgley and James Mischka have captivated both the fashion press and prominent retailers around the world with a sophisticated style that caters to a young, modern couture customer without forsaking women of any age. “Our style harks back to the glamorous Hollywood of the ’40s,” says Mischka. “The Badgley Mischka signature style is simple, streamlined and thoroughly elegant.” 

 

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