Whats New

Dec
2012

MARCHON: VALENTINO MAN

MANDATE

Marchon Eyewear expands its Valentino line introduced earlier this year with a collection targeted primarily to men. A few styles are designated as unisex. The Valentino Man collection under the creative direction of Maria Grazia Chiuri and Pierpaolo Piccioli express masculinity that is evocative, but not nostalgic. Sleek fronts contrast with embellished temples for a timeless look with a contemporary edge. Consisting of five ophthalmic styles and five sunglasses, the collection is made in Italy and reflects a deep appreciation of iconic Valentino details and a regard for design and craftsmanship. Motifs such as lace, studs, soft waves, bows, metal-casted “V” hinges and the “V” logo give unity to the collection.

Photographed by Black Box Studios

PHILOSOPHY:
“The new vision of Chiuri and Piccioli reaches a younger, more contemporary clientele belonging to the new international jet set. Chiuri’s and Piccioli’s design philosophy is to combine the classic and historic values of the brand with their modern vision of luxury, resulting in eyewear that is steeped in personality and designed to become one with the wearer, but always with the  elegance of Valentino present… with a twist,” says Marchon.

MARKETING:
Merchandising materials include one-, four- and six-place wooden displays, mirror and logo plaques.

PRICING:
$$$$ to $$$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com

INSIGHT
Founded in Rome in 1962, the Valentino fashion house, a superb expression of excellence translated into elegance, has helped bring worldwide respect to the phrase “Made in Italy.”

 

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