Photographed by Black Box Studios
PHILOSOPHY:
“The new vision of Chiuri and Piccioli reaches a younger, more contemporary clientele belonging to the new international jet set. Chiuri’s and Piccioli’s design philosophy is to combine the classic and historic values of the brand with their modern vision of luxury, resulting in eyewear that is steeped in personality and designed to become one with the wearer, but always with the elegance of Valentino present… with a twist,” says Marchon.
MARKETING:
Merchandising materials include one-, four- and six-place wooden displays, mirror and logo plaques.
PRICING:
$$$$ to $$$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com
INSIGHT
Founded in Rome in 1962, the Valentino fashion house, a superb expression of excellence translated into elegance, has helped bring worldwide respect to the phrase “Made in Italy.”