As part of Marchon’s ongoing overhaul of its Global Collections, the company has revamped its proprietary Airlock line of drill-mount frames with such additions as the seven-style, 100 percent titanium Love Crazy Collection for men and women. Innovative technology and premium materials are the key design elements in Love Crazy and are reinforced with Airlock’s new tagline, “Maximum Minimalism,” which encompasses both the frame technology and the design direction of the products. In the Love Crazy Collection, special focus is placed on two-tone titanium colorations that create a rich, sophisticated palette. Airlock has also revitalized its look with a light, modern logo and anti-reflective demo lenses, rounding out its commitment to identifying this collection as a symbol of premiere technology, high quality and great styling.


PHILOSOPHY:
“The sleek, modern shapes capture the richness of the Love Crazy Collection and reinforce the collection’s fresh new look, demonstrating the minimalist effect for which Airlock is known,” says Marchon.

MARKETING:
Merchandising materials include horizontal countercards and vertical and horizontal banners featuring images inspired by the new tagline, “Maximum Minimalism.”

PRICE POINT:
$$$ to $$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com

INSIGHT
Marchon introduced the revolutionary Airlock Collection in 2001. The overall collection features a wide array of shapes, colors and materials including the Carbon Fiber collection, which launched in spring 2012 and features temples made of carbon fiber combined with plastic resin, resulting in extremely durable, lightweight construction paired with a variety of fashion colors. With dozens of styles to choose from, there is an Airlock style to complement every face and personality.