ÖGA by Morel takes its direction from a wide variety of structures, ranging from a museum in Helsinki, train stations and the Copenhagen Airport to a library, embassy and opera house. The 2006 collection consists of nearly 50 styles in modern variations of fully rimmed, semi-rimless and rimless rectangles, and ovals with an emphasis on wearable shapes and architecturally engineered bridge and hinge areas. One group has folding hinges, providing two reading distances. Materials include aluminum, titanium, hard-grade steel, metal strips and leather and rubber accents.

PHILOSOPHY:“ÖGA reflects the worldwide love of architecture rendered with Scandinavian style and simplicity. A representation of modern society at its finest, ÖGA is a perfect addition to the Morel family of products,” says Morel CEO Tom Castiglione.

MARKETING: Merchandising materials consist of a three-place display, poster, countercard and catalog.

PRICE POINT: $$$ to $$$$. For additional information, contact Morel, (800) 526-8838; web site: www.morel-cottet.com