Photographed by Black Box Studios
PHILOSOPHY:
“Blackfin is targeted to contemporary men and women who wish to express themselves through minimal, sophisticated accessories. These frames enhance the personality of the wearer through combinations of colors, finishes and laser engravings that produce a distinctive aesthetic effect,” says Ilario Sfoggia, CEO, Villa Eyewear.
MARKETING:
Merchandising materials include a three-piece display, countercards and banner. Frames come with a case and cleaning cloth.
PRICE POINT:
$$$$$. For additional information, contact Villa Eyewear, (877) 889-0399; website: villaeyewear.com
INSIGHT
Pramaor, an eyewear company founded in the Belluno district of Italy in 1971 has created a design philosophy “neomadeinitaly.” Each frame is completely manufactured in Italy and is based on the concepts of design “par excellence” and craftsmanship. The objective is to focus on the search for innovative materials and eco-friendly elements. In addition to Blackfin, Pramaor produces Bioeyes, which is also distributed in the U.S. by Villa Eyewear.