Whats New

Sep
2012

MARCHON: NIKE NSW SUNGLASSES

SEE SPORT BETTER

Corresponding with Nike’s recent launch of the premium Nike Sportswear (NSW) collection, a key category in the Nike brand, Marchon Eyewear introduces Nike NSW eyewear, which brings the same inspiration and innovation to athletes with products that help them “See Sport Better.” From lifestyle sunglasses to ophthalmic frames, sport-inspired products are being developed for each sport segment targeted by Nike, and are designed to appeal to the athlete in everyone. The NSW sunglass collection consists of injected-plastic frames with polycarbonate lenses, acetate frames with CR39 or nylon lenses, and very detail oriented acetate, nylon and metal frames with polycarbonate lenses, laser etchings on the inside temples and metal hardware throughout the frame. Unique features inspired by retro designs and vibrant colors create a classic collection with a modern twist.


Photographed by Black Box Studios

PHILOSOPHY:

Founded in 1972, Nike has displayed a deep history with classic sport and vintage styles. The Nike Sportswear collection’s retro designs and rich colorations have been crafted for an active lifestyle. Both sunglasses and ophthalmic frames in the NSW line create an authentic and unique category in Nike Vision that provides styles which easily transition into everyday life, according to Marchon.

MARKETING:
Merchandising materials include a wooden bleacher display, shoebox display kit, three-piece riser, sun and optical countercard sets, NSW DVD, lookbook and catalog.

PRICE POINT:
$$$ (ophthalmics); $$ to $$$ (sunglasses). For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com

INSIGHT
Reflecting the Nike philosophy, “If you have a body, you are an athlete,” Nike Vision brings leading innovation and style together to create products that are designed for athletes by athletes. 

 

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