Two years after developing a beta hinge design for its titanium frames, Bevel has added the same concept to acetate styles. The basis of the technology is a one-piece beta hinge that extends from the hinge area through the temple core. This gives the frames a flex function with no moving parts and carries over the “notch design” element from the titanium collections. The design is further enhanced with a brightly colored hinge. Three acetate styles currently feature the beta hinge. Frame colors include such exclusive and vibrant hues as fire brick, violet/magenta and steel blue/dark orchid.


PHILOSOPHY:
“This beta hinge innovation will be our first design patent and is the culmination of working on technology we have already used, while refining it from a design and functional aspect,” says Bevel president Richard Mewha.

MARKETING:
Merchandising materials include two large and two small countercards and an image campaign available for download from the Bevel website. Each frame comes with a case and cloth.

PRICE POINT:
$$$$$. For additional information, contact Bevel, (877) 880-1881; website: bevelspecs.com


INSIGHT
In 1999, two optical industry veterans Richard Mewha and Rick Nelson founded Bevel. Together they are committed to maintaining a classic but minimalist aesthetic, using high quality materials and Japanese production with the ultimate goal of “helping people feel good about themselves by making them look great.”