Whats New

Jul
2012

COLORS IN OPTICS: CRAYOLA EYEWEAR

LET THERE BE COLORS

Colors in Optics launches the Crayola Eyewear Collection. Exuding the Crayola mantra of creativity, the new line consists of 18 styles for boys and girls. Frames are made of acetate, including laminates, stainless steel and memory metal. Vibrant pops of bold colors and fun logo embellishments and details are incorporated into the designs. The colorway names for each style correspond with the crayon colors.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“Colors in Optics is thrilled to be part of such an iconic brand. Crayola is a historic and powerful name synonymous with color and innovation. In 2002, Crayola was voted the number one most recognized and respected brand for quality among households with children,” says Rhona Hutton, Colors in Optics vice president. “We feel it’s the perfect marriage with our company’s innovation in color and Crayola’s legendary legacy in color and creativity.”

MARKETING:
A three-place frame display, countercards, mirror and logo plaque are available. Each frame comes with an eyeglass case in the style of the iconic Crayola box with a cleaning cloth and mini pack of Crayola crayons.

PRICE POINT:
$$. For additional information, contact Colors in Optics, (866) 393-3374; website: colorsinoptics.com

INSIGHT
Crayola brand crayons were the first kids’ crayons made, invented by cousins Edwin Binney and C. Harold Smith. The brand’s first box of 8 Crayola crayons debuted in 1903. The crayons were sold for a nickel and the colors were black, brown, blue, red, purple, orange, yellow and green. The word “Crayola” was created by Alice Stead Binney, wife of Edwin Binney, who combined the French words for chalk “craie” and oily “oleaginous.”

 

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