Whats New

May
2012

TEKA EYEWEAR: WOOD COLLECTION

WOOD WORKS

Teka Eyewear presents its wood collection of eyewear, which currently consists of nine styles, four of which are new for 2012. Frame fronts are constructed from such materials as acetate and stainless steel, and the temples are fabricated from exotic woods including bubinga, zebra, maple, asam and ebony imported from around the world. Each style is offered in two to seven colors with an emphasis on the varying grains and natural tones of the wood. Special feature include the architectural design of the mounting hardware and temples, inlays in the wood and treated woods.


Photographed by Black Box Studios

PHILOSOPHY:
“Teka Eyewear appeals to the classy, fashion-savvy customer base by incorporating sleek sophistication into the temple and frame shapes,” says Tom Kramer, president, founder and designer of Teka Eyewear. “Our eyewear is fashioned for people who value comfort and quality just as much as chic classiness. The timeless, classic grace of Teka Eyewear means the styles can be worn by anyone, anytime, anyplace.”

MARKETING:
Merchandising materials include a three-shelf display and logo plaque. A special display is available for Teka’s buffalo horn frames. Each frame comes with a velvet case with the company logo in metal and a lens cloth in a pouch.

PRICE POINT:
$$$$$. For additional information, contact Teka Eyewear, (877) TEKA-EYE; website: tekaeyewear.com

INSIGHT
“Teka’s mission since it began in 2007 has been to find a niche that isn’t being filled and fill it. “We do a lot of work with exotic materials such as wood, horn and aluminum as well as silicone, TR90, acetate and traditional metals. The exotic materials are great for eyewear connoisseurs and those who love one-of-a-kind product. We also specialize in a variety of hinges that incorporate fashion and function into the frame designs,” Tom Kramer, Teka founder, explains.

 

|