Whats New

May
2012

LAFONT PARIS: POUR L’HOMME

CREATIVE CARBON

The newest collection from Lafont Paris, Pour L’Homme (For Men) features an innovative carbon fiber temple design that creates a masculine, modern touch. This extremely durable and lightweight material is blended perfectly with titanium and bold acetate colors creating a sleek, technically advanced frame. Each temple is cushioned with a soft rubber inlay, enhancing comfort. For easy adjustments, Lafont has reinforced the temples with a stainless steel core. Both ophthalmic frames and sunglasses are available.


Photographed by Black Box Studios

PHILOSOPHY:
“Carbon is the link between textiles and technology,” says chief designer Thomas Lafont. “Our colors are inspired by textiles and I wanted to create a technical, contemporary feel while upholding a fashionable look. I used old-fashioned hinges and rivets to give a retro feel to carbon, a very modern, technical material.”

MARKETING:
Merchandising materials include a four-place frame display, logo plaque and cloth banners. Each frame comes with a black, logo-etched hard case and cleaning cloth.

PRICE POINT:
$$$$$. For additional information, contact Lafont, (888) 290-8250; website: lafont.com

INSIGHT
More than 80 years of family history is at the core of Lafont. The heritage of French lifestyle and the celebration of Parisian elegance and discreet luxury together with technical knowledge, the use of the highest quality materials and an appreciation of color are the essence of Lafont. Deeply rooted in its DNA is the philosophy that a frame is a frame, but the color makes the true difference.

 

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