Whats New

May
2012

VIVA: MARK NASON EYEWEAR

ROCKING WITH STYLE

Viva International Group introduces Mark Nason Eyewear. Reminiscent of the brand’s exclusive couture leather boot designs, the collection features rock ’n’ roll elements and signature embellishments such as the dragon, crosses and detailed roses. Included are 13 ophthalmic styles and 18 sunglasses. The men’s ophthalmics feature nine styles fused with sophisticated leather trims and metal casted tips with the Mark Nason cross/dragon logo. The women’s ophthalmics consist of four handmade acetates with metal trims, studs and a deep color palette incorporating laminations in black, burgundy, cameo and tortoise that highlight intricate patterns. The sunglass collection contains eight men’s styles, six women’s styles and five unisex designs with polarized CR-39 and CRXII lenses. Key attributes include leather trims, textured metals and bold silhouettes.


Photographed by Black Box Studios

PHILOSOPHY:
“Mark’s passion for originality has resulted in the creation of a line that is one-of-a-kind in its design. He has a unique sense of style that seamlessly carries over into the eyewear collection. Viva is pleased to be the first to introduce Mark Nason eyewear to the marketplace,” says Roxanne Galari, Viva’s general manager for the Mark Nason brand. Mark Nason adds: “Eyewear is a natural extension for the Mark Nason brand. Viva shares the same vision, fusing rock ’n’ roll attitude with upscale products that reflect the brand.”

MARKETING:
Merchandising materials include an 18-place tower, two-place display, pedestal base, countercards and logo plaque. Each style comes with a black leather case and lens cloth.


PRICE POINT:
$$$ to $$$$ (ophthalmics); $$$$ to $$$$$ (sunglasses). For additional information, contact Viva International Group, (800) 345-VIVA; website: vivagroup.com

INSIGHT
In 2004, designer Mark Nason founded the Mark Nason brand, which has become a leader in rock ’n’ roll influenced footwear for men and women and has a huge celebrity following. The fashion line now includes a women’s collection of bags and accessories called “Lounge by Mark Nason.”

 

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