Whats New

Apr
2012

MARCHON: SALVATORE FERRAGAMO

SHOEMAKER TO THE STARS

Marchon Eyewear launches the Salvatore Ferragamo Eyewear collection. The new line features a mix of iconic brand elements, intensely saturated colors and brilliant designs. Themes recurring throughout the collection are the experimentation of textures on acetate, diverse colorations and the use of rich materials. Ferragamo loved diversity and preferred strong, bold colors that broke away from whites, blacks and browns. Signature adornments such as the Gancino, Vara and Salvatore Ferragamo prints reinforce the brand’s innovative designs and defined style.


Photographed by Black Box Studios


PHILOSOPHY:
As Salvatore Ferragamo once said, “We are all flowing with the eternal tide, and of the eternal tide only is there no end.” It is this fluidity and motion that is captured in the eyewear, Marchon explains. The use of iconic elements and innovative materials create a balance between strong and historical roots and new, modern interpretations. Key elements in each design are outwardly elegant yet allow individual personality to establish style.

MARKETING:
Merchandising materials include one- and three-place displays, a tray holding six pieces, sun and optical countercards, including trifold and bifold, a sun/optical double-sided banner and a catalog.

PRICE POINT:
$$$$ to $$$$$.
For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com

INSIGHT
Born in Bonito, Italy, Salvatore Ferragamo found his calling when he made his first pairs of shoes at age 9 for his sisters to wear at their confirmation. After studying shoemaking in Naples, he opened a small store in his parents’ home. In 1914 he emigrated to the U.S. In Hollywood, Ferragamo found success, initially opening a shop for shoe repair and made-to-measure shoes, which became prized items among celebrities. In 1927, Ferragamo returned to Italy and began designing shoes for some of the most influential women of the 20th century, including Eva Person and Marilyn Monroe.

 

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