Whats New

Apr
2012

OAKLEY: RADARLOCK

GAME CHANGE

Oakley introduces Radarlock, the ultimate sport performance product that lets athletes take full advantage of Oakley’s wide array of premium lens tints. RadarLock features innovative Switchlock technology, which consists of a lock-latch on the inner surface of the temple that lets athletes switch lenses to adapt their vision instantly to changing environmental conditions. The lenses are optimized with the clarity and impact protection of Oakley’s High Definition Optics. The RadarLock frame is comprised of durable, lightweight O Matter and features the all-day comfort of Three-Point Fit. Unobtainium components increase grip and multiple interchangeable nosepads provide a secure, customizable fit. Lens tints include Black Iridium, Black Iridium Polarized, ClearBlack Iridium Photochromic, Fire Iridium Polarized, G30, G30 Polarized, G40, Grey Polarized, Ice Iridium, Jade Iridium, OO Red Iridium Polarized and Persimmon.


Photographed by Black Box Studios


MARKETING:
Merchandising materials include a Duratrans (transparent poster), posters, countercards and in-case cards.

PRICE POINT:
$$$$ (non-polarized); $$$$$ (polarized).
For additional information, contact Oakley, (800) 431-1439; website: oakley.com

PHILOSOPHY:

“We developed RadarLock as a response from and in coordination with our athletes to improve upon Radar performance by adding Switchlock technology. Switchlock functionality allows for quick, easy and secure interchangeability of performance lenses for the appropriate application or lighting condition,” says Wade Cleveland, Oakley eyewear category manager.

INSIGHT
Established in 1975 and headquartered in Southern California, Oakley, a leading sport eyewear brand, holds more than 600 patents. Oakley has also expanded into apparel, footwear and accessories collections producing both men’s and women’s product lines that target sport performance and active and lifestyle consumers.

 

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