Eye Q Eyewear introduces Genius Eyewear, a seven-style collection of plastic frames for men and women. Silhouettes are variations on classic rectangles and preppie designs offered in amber, black, crystal and tortoise, and in contrasting combinations such as amber/black, black/crystal and black/tortoise. Eye sizes range from 48 mm to 54 mm. Frames are equipped with spring hinges and accented with rivets and shields.


PHILOSOPHY: 
“We are very excited about the release of this new collection. It consists of contemporary/retro styling that works with today’s fashions,” says Eye Q CEO Jeffrey Frumkin.

MARKETING:
A flier featuring an image of Albert Einstein is available detailing the seven styles.

PRICE POINT:
$$. For additional information, contact Eye Q Eyewear, (800) 403-3937; website: eyeqeyewear.com

INSIGHT
The tagline for Genius Eyewear is “Smart Styling + Updated Colors + Quality Manufacturing + Value Pricing = Genius Eyewear.”