Kaenon Polarized, the lifestyle brand known for its performance-oriented sunglasses, introduces its first ophthalmic collection. Designed in California and manufactured in Italy, the new line consists of two four-base and two six-base styles made of lightweight TR-90. All frame designs and hand-painted colors are inspired by the California lifestyle, resulting in an eyewear collection that truly reflects who Kaenon is, the company says.


PHILOSOPHY:
“Optical frames were the next natural step for Kaenon. For our loyal customers, we now provide the lightweight, functional designs they have come to enjoy in their plano and prescription sunglasses in a new daily-use Rx frame collection,” says Steve Rosenberg, Kaenon co-founder and CEO. “Our goal is to continue to establish Kaenon as a leader in premium eyewear that supports and complements the lifestyles of our customers at both work and play, inside and outside. To do this we utilize the best materials and technology combined with design, artistry and engineering technique. The result is we deliver products that feel as good as they look.”

MARKETING:
Kaenon will provide complete lab sourcing when needed. Displays and countercards are available. Each frame comes with a hard case and microfiber cleaning bag.

PRICE POINT:
$$$. For additional information, contact Kaenon Polarized, (866) KAENON1; website: kaenon.com

INSIGHT
Derived from a Polynesian word meaning “free,” Kaenon was founded in 2001 by two brothers, Steve and Darren Rosenberg, whose mission was to create a better sunglass. In the process, they developed SR-91, a proprietary polarized lens and housed it in frames with distinctive shapes and color treatments suitable for an active lifestyle.