Whats New

Mar
2012

MATSUDA: PRECIOUS, ESSENTIAL & HERITAGE COLLECTIONS

A TIMELESS HERITAGE RENEWED

Matsuda Eyewear presents a new eyewear collection that carries on the legacy of late fashion designer Mitsuhiro Matsuda. Long recognized for exquisite craftsmanship, impeccable attention to design and the use of engraved metals, Matsuda’s luxury eyewear collection has been reintroduced in the U.S. with a 24-style portfolio for men and women. Defined by three distinct collections, all styles are handcrafted in Japan and range from timeless classics to avant-garde designs. The Precious Collection incorporates hand-engraved sterling silver and 18-karat solid gold. The Essential Collection, made of pure titanium, stainless steel and premium Japanese acetate, features new designs drawing upon classic Matsuda details. The Heritage Collection consists of limited production reissues of best-selling, original styles. Each frame is handmade with precise Japanese engineering and focuses on incredible metal work—intricate details, engraving, filigree and coining. Each style is offered in one to five colors.


Photographed by Black Box Studios

PHILOSOPHY:
“We are privileged to be given the opportunity to carry on the Matsuda legacy. It is our honor to breathe new life into this legendary brand while paying homage to its past,” says James Kisgen, CEO, PM International.

MARKETING:
Merchandising materials include a glass lid six-place display case, countercards, banners and logo blocks.

PRICE POINT:
$$$$$. For additional information, contact Matsuda Eyewear, (310) 935-3840; website: matsuda-eyewear.com

INSIGHT
A longtime favorite of celebrities and fans of luxury eyewear, Matsuda received a boost from pop culture in the early ’90s when actress Linda Hamilton donned Matsuda sunglasses in the blockbuster film “Terminator 2.”

 

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