Whats New

Jan
2012

ANGLO AMERICAN OPTICAL: ANGLO AMERICAN EYEWEAR

A PREPPY PRIMER

Founded in London in 1882, Anglo American Optical has over 120 years of experience. The Brit-centric brand began producing eyewear by hand, elevating frame making to an art by combining a retro look with classic elements that never fade. The line consists of more than 100 styles in a wide variety of colors with a special focus on multiple shades of tortoise shell. While the collection hews toward masculine shapes, smaller sizes and vibrant colors give female clients a hefty edit of frames as well.


Photographed by Black Box Studios

PHILOSOPHY:

“You never get a second chance to make a first impression,” says Allan Caliman, Anglo American product designer. “Anglo American is top quality product with the style and sophistication that entices people.”

MARKETING:

Point-of-purchase materials include a classic logo plaque and retro celebrity-inspired countercards. Each frame comes with an etched logo black case.

PRICE POINT:

$$$ to $$$$. For additional information contact Anglo American Optical, (800) 753-9727; website: angloamericanopticalltd.com

INSIGHT
Anglo American also specializes in custom handmade frames and is touted as one of few manufacturers that can reproduce any zyl frame the customer desires without limitations. Anglo frames have been worn by celebrities such as Elton John and Woody Allen.

 

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