As the official licensee and eyewear supplier to Team USA and the U.S. Olympic committee, Oakley launches the Team USA sunwear collection. Geared toward the hardcore athlete through to the active lifestyle devotee, the line consists of seven sunglasses for men and women all manufactured in America. Each frame is decorated with the United States Olympic Team colors and has the Team USA logo laser-etched at the corner of the lens. Frames are equipped with the company’s patented High Definition Optics lens technology, which provides athletes the visual edge they need to strive for gold. Included are a full range of shapes with coordinating lens tints including two interchangeable dual-lens sunglasses, a sport shield and lifestyle designs that will satisfy the sporting desires of a broad range of Olympic enthusiasts.


PHILOSOPHY:
“We are proud to be the official licensee and eyewear supplier to Team USA and the U.S. Olympic Committee for the 2012 London Olympic Games and years to come,” says Scott Bowers, Oakley senior vice president of global marketing and brand development. “This unique collection lets customers support and share the pride of Team USA while featuring the same advanced technologies that Olympic athletes depend on for the most important performances of their careers.”

MARKETING:
Merchandising materials include photo and video assets of Oakley sponsored athletes in Team USA eyewear that will be used for PR, social and digital purposes.

PRICE POINT:
$$$ to $$$$$. For additional information, contact Oakley, 949-951-0091; website: oakley.com

INSIGHT
In addition to supplying product to the U.S. delegation at the London 2012 Olympic and Paralympic Games, a percentage of the Team USA eyewear collection sales will go toward supporting the training of U.S. Olympic and Paralympic athletes and hopefuls.