Whats New

Jan
2012

MARCHON: LACOSTE L!VE

COURTING HIGH ENERGY

Marchon introduces Lacoste L!VE Eyewear to its Lacoste collection. Embracing the resilient, high energy of youth, Lacoste L!VE sunglasses present a new perspective and state of mind. Included are six styles in vivid colors with complementary and contrasting layers of zyl. Retro shapes and vintage designs are prominent. The traditional Lacoste croc is reinvented and made of soft-feel rubber that adds texture to each temple.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“The entirely new Lacoste Eyewear collection is a fresh perspective on eyewear, offering new technology, functionality, design techniques and an exciting experience for consumers,” says Christophe Chenut, CEO of Lacoste S.A.

MARKETING:
Lacoste L!VE merchandising materials include a six-place display and special L!VE red packaging. Colorful, playful L!VE images are also available.

PRICE POINT:
$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com

INSIGHT
Lacoste L!VE was launched in recent years to cater to a younger demographic. The brand identifies itself with a unique and unexpected combination of Lacoste original style and street art best recognized by the famous croc logo with a red exclamation mark. This vintage-styled brand includes women’s and men’s apparel and accessories such as polos, jeans and track jackets with younger, slimmer fits. With dedicated stores in New York, London and Paris, L!VE will expand to a projected 60 L!VE boutiques.

 

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