Whats New

Jan
2012

LUXOTTICA: COACH SUNGLASSES

CRAFTING THE FUTURE

Luxottica launches its Coach Eyewear collection. The sunglass line featured here consists of 21 styles, which reflect the signature look of the Coach brand. A 21-piece ophthalmic collection will be previewed in a subsequent issue. The new designs combine a comprehensive range of trendy rounds, aviators, cateyes and oversized shapes in customized acetates and sleek metals with high-definition treatments to create a strong visual identity. Each style is accented with logo detailing using metal inlays, laser engravings or such novel hardware as the Kissing C’s buckle. Other details include signature charms, the legacy stripe, custom temple grommets and the iconic lozenge-shaped logo. A first for Coach, the line offers Asian fit styles with a custom bridge and nosepad arms in sophisticated colors ranging from olive and ivory to pale burgundy, spotted tortoise and blue.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“We are very excited about the introduction of this most prestigious and acclaimed brand,” says Milena Cavacchioli, vice president marketing, Luxottica USA. “The Coach philosophy of design and its dedication to superior quality and craftsmanship fit perfectly with Luxottica’s commitment to product excellence.”

MARKETING:
Merchandising materials including a glorifier, countercard and a variety of displays. Each style comes with a multiple signature C pattern hard canvas case and cleaning cloth.

PRICE POINT:
$$$. For additional information, contact Luxottica, (800) 422-2020; website: luxottica.com

INSIGHT
Founded in a New York loft in 1941, Coach began as a family-run workshop composed of six leather artisans committed to quality and innovation. Since then it has grown into an iconic luxury brand recognized worldwide for its artisanal leatherwear, signature fabrics and custom hardware. Products include handbags, men’s and women’s small leather goods, briefcases, travel accessories, footwear, outerwear, scarves, jewelry, watches and fragrance.

 

|