Modo Eyewear presents its first Eco Kids ophthalmic collection for boys and girls between the ages of 8 and 12. Simple, colorful and lively, the new line, which consists of 11 styles, reflects the Eco adult collection launched in 2009, enhanced with a playful touch. Eco Kids combines today’s fashion trends with functional features. All styles carry an UL Environment Validation certifying the products are made from a minimum of 95 percent recycled stainless steel or acetate. The glasses are nontoxic and hypoallergenic, and feature spring hinges and round temple tips. Shapes include butterflies, ovals, rectangles, rounds and squares in such colors as aqua, black, blue, brown, pink, purple and wine.


PHILOSOPHY:
“We are thrilled to enter the kids’ category with Eco. It is certainly a great tool to educate children on actions that can improve our planet,” says Alessandro Lanaro, Modo CEO and founder. “We feel very proud of leading the sustainable category in the eyewear industry.”

MARKETING:
Merchandising materials include a display and donation box so consumers can donate their unwanted frames to charities throughout the world. Each frame comes with a case made of RPET (Recycled Polyethylene Terephthalate— soda bottles), and a box made of recycled paper and printed with soy ink.

PRICE POINT:
$$. For additional information, contact Modo Eyewear (800) 223-7610; website: www.eco-optics.com

INSIGHT
Under the One Frame One Tree initiative, Eco together with Trees for the Future, plants one tree for each pair of Eco frames purchased. Trees for the Future is a non-profit organization that has been helping communities around the world plant trees since 1989.