Studio Optyx launches Monoqool in the U.S., a Danish eyewear brand with a quest to bring innovation into eyewear design with its award-winning Helix NXT series. Combining a unique, patented screwless spiral hinge with NXT polymer fronts, the Helix NXT series fills the gap between metal and acetate frames. Each frame is made completely without any screws, bolts or welding and weighs only 5 grams. The result is a lightweight frame that has the volume of acetate and the comfort of metal. A photochromic NXT option is available—the frame changes from clear indoors to dark gray when exposed to sunlight. The Helix series also has stainless steel styles. There are 14 NXT styles in four colors each and 19 stainless steel styles in four colors each, ­available in men’s, women’s and unisex shapes.


PHILOSOPHY:
“We are committed to pushing the limits of eyewear design by offering creative, yet wearable eyewear to the market,” says Jack Erker, founder of Studio Optyx.

MARKETING:
Merchandising materials include countercards, banners, single frame displays and logo blocks. Each frame comes with a case and cleaning cloth.

PRICE POINT:
$$$$$. For additional information, contact Studio Optyx, (314) 241-9410 ext.10; website: www.monoqool.com or www.studiooptyx.com

INSIGHT
A dedication to innovation has been the mantra for Monoqool since the company was founded. After intensive idea and product development, the Denmark-based brand launched its first collections in spring 2010. Despite its short time on the market, Monoqool has already won several international design awards including the prestigious Red Dot Award in the “Best of the Best” category in 2010.