Whats New

Dec
2011

OAKLEY: AIRBRAKE

LET IT SNOW

Oakley introduces Airbrake, the first snow goggle using the company’s revolutionary SwitchLock Technology. With this technology, Airbrake lets athletes quickly switch to the lens tint that provides the best ¬≠combination of filtering, color balance and visual contrast. An integrated lever releases the currently mounted lens so an alternate can be installed instantly with minimal handling. The innovative new goggle combines a protective front zone of rigid material with a flexible O Matter chassis. Specially engineered architecture eliminates nasal pressure and maximizes airflow while maintaining an adaptable fit, even in extreme cold. The strap outriggers balance pressure and is designed to work with or without a helmet. The goggle is further enhanced with a triple layer of polar fleece face foam that wicks away moisture while evenly distributing pressure. Airbrake also utilizes F3 antifog technology combined with a vented dual-lens design (one lens attached on top of another). All lenses are made of Oakley impact-resistant Plutonite. Two lenses are included with each goggle (one for low light and one for bright light), and 12 additional lenses are available in a wide array of performance colors.

Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“This is a leap in goggle evolution developed to serve professional skiers and snowboarders who demand the very best in convenience, performance and protection,” says Oakley CEO Colin Baden. “The result is an entirely new system that maximizes vision and protection while letting the athlete adapt quickly and easily to changing light conditions. Airbrake brings all the comfort, durability and style that pros expect from the Oakley brand.”

MARKETING:
Merchandising materials include an interactive display, posters and fixtures.

PRICE POINT:

$$$$. For additional information, contact Oakley, (800) 431-1439; website: www.oakley.com

INSIGHT

Recent winner of the X Games Superpipe competition, snowboarding superstar and world-famous gold medalist Shaun White will serve as an Airbrake ambassador. White has been a devoted Oakley athlete since his early teen years.

 

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