Signature’s Rough Justice eyewear collection debuts, featuring eye-catching styles in fierce designs with pops of vibrant color. Inspired by the funky footwear collection of the same name, the eyewear line is targeted to women with a real attitude and an edgy fashion sense. Highlights consist of hand-painted animal prints, sparkly laminates and laser-carved details. Included are 15 ophthalmic frames and three Rxable sunglasses. Frames are made of zyl, recycled plastic, metal, including stainless steel, and combinations of metal and plastic. Most styles are equipped with spring hinges.


PHILOSOPHY:
“The Rough Justice eyewear collection focuses on delivering a funky, fashionable, standout product that still incorporates technological features and benefits to customers at a reasonable price,” says Michael Prince, Signature CEO. “The fresh splashes of color create a glamorous feel to this sexy eyewear, and the shapes and sizing ­flatter any woman bold enough to be a Rough Justice gal.”

MARKETING:
Merchandising materials include two- and four-place acrylic displays, hanging vinyl banner, countercards and logo plaque. Each style comes with a case. The sunglass cases have a zipper and can double as makeup bags. Gifts for participating retailers include eye shadow, lip gloss, metallic makeup cases and coin/key holders.

PRICE POINT:
$$. For additional information, contact Signature Eyewear, (800) 765-EYES; website: sigeye.com

INSIGHT
Rough Justice was founded in California by Bodo Loerke in 2007. As a fashion-forward, contemporary lifestyle brand, its mission is to design, market and sell sexy, sophisticated shoes that make a bold, yet glamorous statement. Rough Justice couples quality materials with Italian craftsmanship to create styles that are perfect for women who adore gorgeous, sexy footwear.