Whats New

Oct
2011

SIGNATURE EYEWEAR: HICKEY FREEMAN

TAILORED FOR MEN

Building on its heritage as a haberdasher of fine suiting and evolving into a contemporary lifestyle brand, Hickey Freeman has expanded into eyewear, launching a masculine line available from Signature Eyewear. Targeted to men who appreciate intricate details and fine craftsmanship, the eyewear consists of 16 ophthalmic frames and three readers. Included are handmade acetates, metals and combination acetate/metal styles with intricately tooled, antique metal finishes and richly colored, elaborate zyl structures in an array of shapes, ranging from variations on rectangles to preppy and oval designs. Three styles are three-piece mounts. The readers feature longer temples, are fitted with lenses in a +1.50 power and are also fully Rxable.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“We are thrilled with the opportunity to work with such an established company as Hickey Freeman. Their reputation for men’s clothing is exceptional. We look forward to growing the collection with their direction and contemporary influence on men’s eyewear,” says Michael Prince, Signature CEO.

MARKETING:
Merchandising materials include one-, two- and six-place displays, countercards, double-sided vinyl banner, dispensing mat, logo blocks and a large lab cloth. Frames come with a two-tone hard case and cleaning cloth.

PRICE POINT:

$$ to $$$. For additional information, contact Signature Eyewear, (800) 765-EYES; website: www.sigeye.com

INSIGHT
Hickey Freeman has been designing and manufacturing quality tailored clothing in America since 1899. Based in New York, it is part of the HMX Group, a leading American clothing company with a portfolio of brands, including Hart Schaffner Marx.

 

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