Marma USA brings the Marma Eyewear London luxury sunglass collection to the U.S. The sunglasses feature the Dinamica rapid-responding photochromic, high-tech lens designed exclusively for the luxury eyewear market. The lenses are offered in a wide range of materials including 1.50 and high index up to 1.74 in single vision and progressive free-form designs. Lenses come in a rich array of clear to colored photochromatic options, suitable for sports ranging from auto racing, golf, tennis and skiing to hunting and fishing. Some of the lenses have Photopolar polarized and gradient lens treatments. Frame designs are classic and include aviator and navigator styles and oversized shapes for men and women in luxurious acetates and richly colored metals.


PHILOSOPHY:
“We were commissioned to bring the ultimate lens to the ultimate customer. It had to have substance, style and class… without bowing to current trends. So we created Marma Eyewear,” says Stephen Fournier, Marma CEO.

MARKETING:
Merchandising materials include a 12-place kit with a Lucite cover, UV demonstrator and posters. Sunglasses come in an ash-white hard case.

PRICING:
$$$$$. For additional information, contact Marma USA, (888) 830-1481; website: www.marmausa.com

INSIGHT
Marma Eyewear is targeted to the new trendsetters—those who are not interested in the season’s latest pop culture trends, but instead are seeking the ultimate in technology.