Whats New

Sep
2011

EYE DEALS EYEWEAR: PAWS ’N’ CLAWS

PAWSITIVELY WONDERFUL

Eye Deals Eyewear launches Paws ’N’ Claws eyewear, a brand that has been created exclusively for the 170 million plus dog and cat owners. The initial collection consists of three ophthalmic styles and two sunglasses embellished with paw prints or bones. Eye Deals will donate 5 percent of its net sales for each frame in the collection to the ASPCA (American Society for the Prevention of Cruelty to Animals.)


Photographed by Ken Lee/Black Box Studios

PHILOSOPHY:
“We wanted to support a cause that’s close to our hearts and make it easy for pet lovers everywhere to join in the fight to prevent cruelty to animals,” says Samuel Shapiro, president of Eye Deals Eyewear.

MARKETING:

Paws ’N’ Claws will work with individuals, retailers and local groups to get involved and support the cause through special promotions. Each frame comes with a case.

PRICING:

$$. For additional information, contact Eye Deals Eyewear, (800) 223-0167; website: www.pawsnclawseyewear.com

INSIGHT
Eye Deals Eyewear was founded in 1983 by Samuel Shapiro. The company provides new product development, design, consulting, licensing, branding, patents, and marketing and distribution services for the optical market. Shapiro is also an avid animal lover and supporter of animal rights groups such as Steel City Greyhounds, Animal Rescue League and Pet Match adoption service.

 

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