Whats New

Sep
2011

DITA: THOM BROWNE

MASTER PIECES

Dita launches a sunglasses and ophthalmic line under the Thom Browne brand. Thom Browne Eyewear features 20 styles that draw inspiration from the master architects, politicians, studio artists, industrial designers and professors of the ’40s, ’50s and ’60s. Acetates in specifically developed color combinations and treatments are complemented with genuine leather and metal mesh side cups. Components are custom designed for each style. Metals are made of high-grade titanium delivering strength, lightness and comfort. All frames feature the signature Thom Browne red, white and blue logo tip and stripe hinge. Key styles are finished with natural horn brow bars and cable temples.


Photographed by Ken Lee/Black Box Studios

PHILOSOPHY:

The new Thom Browne Eyewear collection has been developed in collaboration with Jeff Solorio and John Juniper, co-founders of Dita Eyewear and driving forces behind Dita’s celebrated designs. “I chose to work with Dita because of their attention to quality and design. These two elements are the most important to me,” says Thom Browne, chairman, CEO and creative officer of Thom Browne Inc.

MARKETING:

Merchandising materials consist of a black leather eight-place display case, logo block and countercards in various sizes. Packaging includes four- and six-base hard cases with magnetic closures and a microfiber cleaning cloth.

PRICE POINT:

$$$$$. For additional information, contact Dita, (800) 449-DITA; website: www.thombrowneeyewear.com

INSIGHT
“Since the inception of Dita, we’ve always seen ourselves as waging a revolt against mediocrity and uniformity,” states John Juniper, Dita co-founder. “Each Dita design is an artistic statement—the expression of our belief there are a select few who demand and dare to wear eyewear unbound by convention. Thom Browne is a fashion brand we believe is truly worthy to join us on our mission.”

 

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