Under a licensing agreement with Apple Corps Ltd., the multimedia company founded by The Beatles, Revolution Eyewear has the exclusive worldwide rights to develop certain Beatles’ songs and imagery for collections of sunwear and ophthalmic frames. Yellow Submarine Sunwear is the first collection under the arrangement. Included are 10 colorful styles featuring the unique signature artwork from the celebrated “Yellow Submarine” film. The artwork is made possible by two types of patented technology used in designing the temples: HDA (High Definition Acetate) and BMT (Beautiful Metallic Touch). HDA excels in displaying patterns and graphics more sharply and vividly than was possible in the past and can be perfectly matched with BMT technology, which allows ultra-sharp pattern cutting.


PHILOSOPHY:
“I am honored to be involved in this project. All the pieces of the Yellow Submarine line received unanimous acceptance from Apple Corps’ board of directors, which includes Paul McCartney, Ringo Starr, Olivia Harrison and Yoko Ono,” says Gary Martin, Revolution president and CEO. “We named our company after one of the Beatles’ best loved songs. The evolution of Revolution continues to take us in new directions.”

MARKETING:
A three-place display and 24-inch by 32-inch vinyl poster are available. Each frame comes with a soft/hard case with the images of the four Beatles.

PRICE POINT:
$$$ to $$$$$. For more information, contact Revolution Eyewear, (800) 986-0010; website: www.revolutioneyewear.com

INSIGHT
The Beatles and Apple Corps remain among the world’s most innovative companies. The company recently released the  remastered Beatles’ music catalog on iTunes and has won new legions of fans via the Rock Band video game series. In addition, they have various product arrangements related to the popular “Love” Cirque Du Soleil show and other projects.