Photographed by Ken Lee/Black Box Studios
PHILOSOPHY:
“Calvin Klein Jeans re-emphasizes the authenticity of the Calvin Klein brand while revolutionizing and modernizing the designs for a youthful perspective. The collection pushes boundaries, is innovative and brings a new level of bold styling,” says Kevin Carrigan, global creative director for Calvin Klein, Inc.
MARKETING:
Merchandising materials include a Calvin Klein Jeans cube and poster. Additional POP items will be available at a later date.
PRICING:
$$$ to $$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; website: www.marchon.com
INSIGHT
Since its launch in 1978, Calvin Klein Jeans has revolutionized the jeans industry, becoming a driving force in fashion. Today Calvin Klein Jeans has evolved into a sexy, modern brand, creating styles that are at once pure and edgy, yet natural and unassuming.